Effective Date: 26.06.2025

Privacy Policy

With Brandflex, we introduced in-store personalization that reflects our brand, not compromises it. Templates are created centrally, so each store gets the right products with the right rules — fonts, colors, icons, and more.

1. Who We Are

Brandflex is a cloud-based platform for product personalization, operated by Ergosoft AG, based in legal address of the company.

If you have questions or concerns, contact us at:
privacy@brandflex.cloud

2. What Information We Collect

We may collect the following types of data:

Account Information (name, email, company)

Usage Data (pages visited, actions taken)

Device Data (IP address, browser type, OS)

Cookies (to improve performance and analytics)

3. How We Use Your Data

We use your data to:

Provide access to the Brandflex platform

Respond to support requests

Improve product functionality

Communicate product updates and offers (only with your consent)

Comply with legal obligations

4. Legal Basis for Processing

We process your data based on:

Your consent (e.g., newsletter)

Contractual necessity (e.g., creating an account)

Legitimate interest (e.g., improving services)

Legal obligations (e.g., tax compliance)

5. Cookies and Tracking

We use cookies to:

Analyze traffic and usage

Remember your preferences

Improve performance

You can manage cookies through your browser settings. See our Cookie Policy for more.

6. How We Share Data

We do not sell your personal data. We may share your data with:

Trusted service providers (e.g., hosting, analytics)

Legal authorities, if required by law

All partners comply with data protection regulations.

7. Data Retention

We retain your personal data only as long as necessary:

Active users: while the account is open

Inactive users: up to 12 months after inactivity

Legal data: as required by law (e.g., invoices)

Legal data: as required by law (e.g., invoices)

8. Your Rights (under GDPR)

You have the right to:

Access your data

Correct inaccurate data

Delete your data ("right to be forgotten")

Object to processing

Withdraw consent

Request data portability

To exercise these rights, email us at privacy@brandflex.cloud

9. Data Security

We use encryption, access controls, and secure infrastructure to protect your data. However, no system is 100% secure — please use strong passwords and report any suspicious activity.

10. International Data Transfers

We use encryption, access controls, and secure infrastructure to protect your data. However, no system is 100% secure — please use strong passwords and report any suspicious activity.

11. Changes to This Policy

We may update this policy from time to time. We’ll notify you about major changes via email or within the platform.

12. Contact Us

If you have questions or complaints about this policy or how your data is handled, contact: